AV Investments Outpacing Consumer Demand: Report

For all the money pouring into autonomous vehicle technology, the public is still relatively unconvinced about the viability of the technology.

1 minute read

January 19, 2019, 5:00 AM PST

By James Brasuell @CasualBrasuell


Self-Driving Car

Sundry Photography / Shutterstock

"Deloitte recently released its 2019 Global Automotive Consumer Study, which found consumer trust in autonomous vehicles (AV) is lagging behind the automotive industry's pace of investment in and development of the technology," according to an article by Kristin Musulin.

"The study, which surveyed more than 25,000 respondents across 20 countries, found that 50% of U.S. respondents — more or less on par with last year's 47% — do not believe AVs will be safe, with similar unwavering sentiments felt among consumers in China, Japan, South Korea, India and Germany," adds Musulin.

The report shows consumer opinion of autonomous vehicles not budging much since 2018, but trust is down significantly from 2017. The study also found increasing rates of adoption of ride-hailing technology, echoing the findings of a recent survey by the Pew Research Center.

Tuesday, January 8, 2019 in Smart Cities Dive

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog