WeWork's Real Estate Arm Launches 'Future Cities' Initiative

Another buzzy tech company with roots in the real estate market has designs on the "smart cities" revolution.

1 minute read

April 12, 2019, 12:00 PM PDT

By James Brasuell @CasualBrasuell


Control Room

FotograFFF / Shutterstock

"The company behind the WeWork real-estate empire is starting a 'future cities' initiative and has hired former Waze and Google executive Di-Ann Eisnor to run it," reports Simone Stolzoff.

"According to the We Company, Eisnor and [a] team of engineers, architects, data scientists, biologists, and economists will create products and partner with local groups around the world to help address problems spurred by globalization, urbanization, and climate change," according to Stolzoff.

According to the article, the goals and potential outcomes of the project, as announced, remain a bit abstract. However, "[t]he move to launch a smart cities program, though, is in line with one of the company’s non-spiritual missions: to compile the world’s largest data set on how people work and live." That goal is reminiscent of Facebook's ongoing mission to map the entire world's built environment to measure population density using artificial intelligence.

WeWork's foray into the "smart" or "future" cities realm also follows in the footsteps of Sidewalk Labs, a company owned by Google parent company Alphabet, which has been granted an entire neighborhood in Toronto, and potentially more, to treat as a "smart city" experiment.

Tuesday, March 19, 2019 in Quartz

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Small rural USPS post office in manufactured one-story grey building with American flag in front.

Delivering for America Plan Will Downgrade Mail Service in at Least 49.5 Percent of Zip Codes

Republican and Democrat lawmakers criticize the plan for its disproportionate negative impact on rural communities.

February 12, 2025 - Cowboy State Daily

Chicago

Test News Post 1

This is a summary

April 8 - 2TheAdvocate.com

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog

Military humvee driving through gate at Fort Indiantown Gap Natl Guard training center in Pennsylvania surrounded by winter trees and dead leaves.

Balancing Bombs and Butterflies: How the National Guard Protects a Rare Species

The National Guard at Fort Indiantown Gap uses GIS technology and land management strategies to balance military training with conservation efforts, ensuring the survival of the rare eastern regal fritillary butterfly.

February 24 - Esri Blog