Proposed High-Rise in San Jose Claims Coronavirus Friendliness

The public relations and marketing messaging of the new normal.

1 minute read

June 30, 2020, 8:00 AM PDT

By James Brasuell @CasualBrasuell


Downtown San Jose

The Almaden Boulevard Tower is proposed for a location in Downtown San Jose currently occupied by a surface parking lot. | Google Streetview

"A dramatic new office tower is being eyed in downtown San Jose, a highrise that would be crafted with elements that contain safety features and amenities for the coronavirus era," reports George Avalos. 

J.P. DiNapoli Cos. is the developer for the proposed 20-story tower, planned for a transit-proximate location in Downtown San Jose. "Gensler, a top architectural firm, would total 781,000 square feet and include six terraces for gatherings, recreation, and dining at a choice spot in downtown San Jose," according to Avalos. 

"The coronavirus-era features in the building include an ultra-flexible and touchless entry area that can accommodate multiple tenant lobbies," adds Avalos. "Interconnecting staircases within a tenant’s space and access to fresh air through outdoor areas will also be featured. Plus, a combination of centralized and decentralized building systems is expected to allow for flexible ventilation and new air filtration."

More information on the history of the parcel and the developer is available in a separate article by Marlize van Romburgh.

Monday, June 29, 2020 in The Mercury News

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Small rural USPS post office in manufactured one-story grey building with American flag in front.

Delivering for America Plan Will Downgrade Mail Service in at Least 49.5 Percent of Zip Codes

Republican and Democrat lawmakers criticize the plan for its disproportionate negative impact on rural communities.

February 12, 2025 - Cowboy State Daily

Chicago

Test News Post 1

This is a summary

April 8 - 2TheAdvocate.com

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog

Military humvee driving through gate at Fort Indiantown Gap Natl Guard training center in Pennsylvania surrounded by winter trees and dead leaves.

Balancing Bombs and Butterflies: How the National Guard Protects a Rare Species

The National Guard at Fort Indiantown Gap uses GIS technology and land management strategies to balance military training with conservation efforts, ensuring the survival of the rare eastern regal fritillary butterfly.

February 24 - Esri Blog