Office Landlords Luring Tenants Back With Incentives

Landlords are offering generous incentives in an effort to prop up the struggling U.S. office market.

1 minute read

January 24, 2022, 5:00 AM PST

By Diana Ionescu @aworkoffiction


An article in The Real Deal assesses the state of the U.S. office real estate market, which is showing some signs of recovery after the pandemic drastically reduced the need for office space. However, the article notes that this is due in part to significant incentives offered by landlords desperate to close deals.

"CBRE reported cash payments made to tenants in the Manhattan office market have more than doubled from 2016 to 2021, from $76 per square foot to $154 per square foot, for the market’s most expensive leases." With the incentives factored in, landlords are collecting 7.7 percent less rent than five years ago. But despite the hit, the article indicates that "landlords benefit by having high rents on paper to inflate the value of the property and perhaps lure other tenants." 

As masses of office workers shifted to remote work over the last two years, occupancy in downtown buildings dropped sharply, leading to financial distress in the industry and creating ripple effects throughout the network of small businesses and vendors that traditionally depend on commuters. In some cases, cities are developing plans to revitalize areas typically dependent on the 9-to-5 crowd and reimagine the use of buildings and public space for more flexible and diverse uses.

Tuesday, January 18, 2022 in The Real Deal

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog