Branding and bus rapid transit go hand in hand.
"Sound Transit has unveiled the new brand name for its future bus rapid transit (BRT) services: ‘Stride’," reports Stephen Fesler.
Fesler includes a statement from Tim Healy, director of Sound Transit’s Marketing and Creative Services Department, on why the transit agency is branding the new bus rapid transit service separate from the rest of the system. Healy doesn't mention TransMilenio in Bogotá, Colombia by name, but the influence is implied.
Stride is expected to launch service on three lines in 2024. "The two lines to open on the I-405 corridor will serve 11 stops, providing fast bus connections to suburban communities on the Eastside and in Southwest Snohomish County and South King County. Another line will run along the SR-522 corridor from Shoreline to Woodinville," reports Fesler. "The line will have more than a dozen stops and provide connections to I-405 BRT in Bothell and Lynnwood Link in Shoreline."
Click through to the source article for a first look at how Stride's branding will manifest in station design.
FULL STORY: Introducing ‘Stride’, Sound Transit’s New BRT Brand
Sooner Rather Than Later: Support Builds for Eastside-Only Light Rail in Seattle
The Eastside Link light rail route, now known as Line 2, is delayed. A Sound Transit board officials is suggesting that some of the route can open soon, while the rest of the route is prepped to open later.
Seattle Latest to Cut Transit Service for Lack of Drivers
Sound Transit service designers were hoping that March would be the month to restore service to the transit system in and around Seattle. A shortage of bus drivers is sending the system in the opposite direction.
The Northgate Link Extension Is Great, But Voters Want More
A recent survey of Seattle voters finds widespread support for the continued expansion of the Link light rail system in Seattle.
Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.
National Parks Layoffs Will Cause Communities to Lose Billions
Thousands of essential park workers were laid off this week, just before the busy spring break season.
Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50
A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.
Test News Post 1
This is a summary
Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.
Test News Headline 46
Test for the image on the front page.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
EMC Planning Group, Inc.
Planetizen
Planetizen
Mpact (formerly Rail~Volution)
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research
NYU Wagner Graduate School of Public Service