Economic Development, Parisian Style

A clever advertising campaign by a region in Southwest France offers a comprehensive package of assistance to residents who leave Paris.

1 minute read

December 8, 2003, 5:00 AM PST

By Chris Steins @planetizen

A full-page advertisement in Paris newspapers read: " 'You have 15 days to leave Paris.' The mysterious message was neither a warning nor a threat. It was the launch of a clever advertising campaign by the government of Lot-et-Garonne, a verdant and sunny district of the Aquitaine region in southwest France that is seeking an infusion of entrepreneurial energy and young families... The program... clearly struck a nerve. And it exposed a demographic phenomenon -- and an urban malaise -- that might surprise the millions of tourists who flock to the French capital each year: A lot of Parisians are leaving. And a lot more would like nothing better than to see the Eiffel Tower in their rear-view mirror."

Thanks to Chris Steins

FULL STORY: For Parisians, Green Acres Is the Place to Be

Sunday, December 7, 2003 in The Los Angeles Times

Community / Economic Development United States

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.