Three Forces Shaping The Future Of Housing

The 'Graying of America' and 'Browning of America' are two of the three forces that will shape the future of housing across the nation.

1 minute read

January 6, 2005, 9:00 AM PST

By Chris Steins @planetizen


"Three powerful demographic forces will shape housing in the future, determining who will buy homes, where they'll buy them and what they will be like.

One demographic expert calls two of the trends the "Browning of America" and the "Graying of America." The third force will be the coming of age of the children of Baby Boomers born between 1977 and 1994 -- or Generation Y."...The graying of America will occur as the 78 million Baby Boomers age out of the labor market, propelling a boom in retirement housing.

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