The Name Brand Suburb

Los Angeles-based KB Home offers to brand the suburban community in ABC's popular soap opera, 'Desperate Housewives'.

1 minute read

January 20, 2005, 9:00 AM PST

The community featured in ABC's television soap opera hit, 'Desperate Housewives' deserves an " 'identification and KB Home can deliver it,' said Derrick Hall, a spokesman for the Los Angeles-based builder. If you put aside 'the problems, personalities and idiosyncrasies' of the main characters, Hall said, the domiciles on fictional Wisteria Lane are not unlike those in a KB Home tract-housing community. 'The homes are attractive, well-landscaped and well-maintained.' "

Thanks to Chris Steins

FULL STORY: KB Aims to Make Home for 'Desperate Housewives'

Wednesday, January 19, 2005 in The Los Angeles Times

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