'User-Friendliness' Is Important For Transit Success

"The Gold Line, The Blue Line, The Red Line, The Green Line, The Purple Line. How come no black line, no azure line, no scarlet line, no brown line, no ______ Line (name your color)? . . . Do the new pioneer LRT operators believe that simple colorization will get me to ride or make me feel better?As noted previously, we believe that proper marketing is an important element in transit success – and that “user-friendliness” is even more important."

Thanks to Abhijeet Chavan