GUPPYS: Green Urban Professionals Who Are Young

In Portland, more young urban professionals are living the American dream by forgoing square footage for eco-friendly homes.

1 minute read

April 26, 2005, 7:00 AM PDT

By Chris Steins @planetizen

"The Higgins are at the forefront of a boom in green building.

Much of it is being driven by a generation of young professionals interested in anything "earth friendly" to create their own urban oasis. Call them GUPPYS - green urban professionals who are young.

...In places where young professionals are migrating - Portland, Ore.; Phoenix; and Charlotte, N.C., to name a few - the job market gets extremely tight, forcing much of the creativity into entrepreneurial positions. It is those people who may push the mounting interest in building green over the edge and into mainstream."

Thanks to Chris Steins

FULL STORY: In Portland, living the green American dream

Tuesday, April 26, 2005 in The Christian Science Monitor

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