Clever Advertising Helps New Jersey Town Blossom

The city of Collingswood is fast becoming a blueprint for success on how to market a town successfully.

1 minute read

June 17, 2005, 11:00 AM PDT

By Brenda Meyer

"Consistency and repetition were adopted as policy for the use of the town logo.

Collingswood held an Economic Development Conference. Working closely with Eggz, inc., 150 developers were invited via a long, square white box labeled, "Here are the plans you've been waiting for." Upon opening the box, a rolled "blueprint" invitation gave the reasons why this historic town is "Where You Want to Be," and described the development opportunities that were available. Other direct-mail pieces followed."

Thanks to Brenda Meyer

FULL STORY: Branding Your Town for Success

Thursday, June 16, 2005 in New Jersey Municipalities

Community / Economic Development New Jersey

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