Where's The Real Surf City, USA?

A dispute over the slogan has California's Huntington Beach and Santa Cruz up in arms.

1 minute read

July 20, 2005, 1:00 PM PDT

"City officials here in Huntington Beach last week announced a new worldwide advertising offensive marketing the town as 'Surf City, USA.' It comes complete with government-registered trademarks and signed deals with merchandisers of everything from snorkels-and-fins to furniture. The move could bring hundreds of thousands of dollars into town coffers.

The only trouble is, officials in coastal Santa Cruz, several hundred miles north, say their town is the true 'Surf City, USA'" They have filed a formal complaint with the US Commerce Department, challenged Huntington Beach city council members to a surf-off, and opened a propaganda campaign -- albeit a friendly one -- of their own."

Thanks to Chris Steins

FULL STORY: Where's the real Surf City, USA?

Tuesday, July 19, 2005 in The Christian Science Monitor

Community / Economic Development California

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.