While it seems environmental friendliness is the latest bandwagon trend, this column offers the top ten reasons why green business is sticking around.
"The world of green business appears to have come out of nowhere to grace the cover of every major magazine, business and otherwise, not to mention scads of other stories on inside pages."
"For those of us who have been toiling in these fields for a long time, the greening of business is viewed as an 'overnight success story' that was twenty years in the making."
The top ten reasons include the emergence of the political will to support green business and techniques, and the widespread public knowledge of environmental issues.
FULL STORY: Ten Reasons Why There's No Green Business 'Bubble'

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

National Parks Layoffs Will Cause Communities to Lose Billions
Thousands of essential park workers were laid off this week, just before the busy spring break season.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50
A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

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Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

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This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
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HUDs Office of Policy Development and Research
NYU Wagner Graduate School of Public Service