New Condo Towers Pit 'Boomers' Versus 'Echo-Boomers'

Though swank new condo towers in certain hip metro markets are catering to young singles, empty nesters are ruining the party by purchasing units as well.

2 minute read

May 12, 2007, 11:00 AM PDT

By Alex Pearlstein


"Developers across the country are appealing to young buyers -- many of them single, almost all without children -- with buildings that promise not just an affordable first home but also a great social life. The amenities tell the story: videogame lounges and outdoor fire pits, rooftop soaking tubs, on-site bars and poolside drinks."

"But it's not so easy to control demographics in the open market. Some of the buildings are drawing unexpected buyers: people old enough to be the parents of the kids down the hall. And that's leading to territorial conflicts, social snubs -- even planned boardroom coups."

"The new developments are a throwback to the sort of singles-oriented complexes that were popular in the '60s and '70s. But unlike those rental projects, the latest iterations are geared to young people hankering to buy, not rent. Condo developers see opportunity in the demographics. According to a study by the National Association of Home Builders, 'echo boomers' -- those born after 1978 -- are twice as likely as people ages 46 to 64 to be house-hunting in the next two years. At the same time, as Americans marry and have children later, the purchases of first-time home-buyers are more likely to be townhouses and downtown condos, not suburban ranches."

"Regardless of who's signing the contract, many of the condos targeting singles are selling."

[Editor's note: Although this article is only available to WSJ subscribers, it is available to Planetizen readers for free through the link below for a period of seven days.]

Friday, May 11, 2007 in The Wall Street Journal

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog