What Green Architecture Really Means

Architect David Cook looks at the sustainability craze in building and architecture and warns that calling something "green" doesn't necessarily make it so.

2 minute read

December 8, 2008, 6:00 AM PST

By Nate Berg


"Increasingly misused in architecture, the term sustainability is in danger of becoming a mere label. In man's relatively short occupation of the Earth, we have succeeded in acutely threatening its future and our habitat. However, we now appear to be gaining a common understanding of the urgency of these matters. Perhaps, for whatever reason, we have finally reached a "tipping point," where we cannot remain in denial. For us sustainability is less a political issue than a humanistic issue; for qualities are just as important as quantities and a "sustainable," or indeed "green," architecture must not solely focus on environmental constraints or pre-defined performance criteria, but also celebrate the wealth and diversity of nature.

Buildings can only be spoken of in sustainable terms if they suit their purpose and are efficient to operate. Otherwise they consume unnecessary resources, are a burden to the owners and risk premature replacement. The process of design requires the consideration of the whole life cycle cost of a building, both in terms of economics and environmental impact; for buildings with a design life of 60 years, the cost of ownership and operation actually far exceeds the cost of construction. Therefore the design approach for any new construction should seek to maximize the efficiency of the building fabric in order to conserve resources in future operation. For us, sustainability in architecture is really about acknowledging the diversity of patterns of use and promoting the wide range of quite subtle, often conflicting, qualities in our built environment. In each project we seek to adopt design strategies which recognize that the building's occupants and their response to their immediate environment as an integral part of these systems."

Friday, December 5, 2008 in Flavorwire

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog