A Sample Park Marketing Plan From Buffalo

The Buffalo Olmsted Parks Conservancy creates an innovative marketing plan to promote parks designed by Frederick Law Olmsted.

1 minute read

April 26, 2001, 11:00 AM PDT

By Chris Steins @planetizen

The savvy Olmsted Crescent Marketing Plan case study brings together numerous partners to promote thecity's Olmsted-designed parks or offer programs in them. The Olmsted Crescent - a name that gives the organizations an identifiable geographic identity - was conceived by Buffalo Olmsted Parks Conservancy's Executive Director, Deborah Trimble. Finalized in February 2001, the marketing plan below is aimed at three audiences: cultural tourists, Buffalo-area colleges and universitities, and a regional population interested in the arts.

Thanks to Urban Parks Online

FULL STORY: The Olmsted Crescent Marketing Plan

Wednesday, April 25, 2001 in Urban Parks Online

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