The Architecture Firm Of The Future?

A young architecture firm, like many of its peers, has adopted a new approach to architecture practice that combines computer technology, marketing, and business strategies from outside the profession.

1 minute read

May 3, 2001, 6:00 AM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech

"...SHoP represents an entirely new kind of firm, one riding the crest of architecture's digital wave. Like a growing number of their young peers, the architects of SHoP are using technology not simply to further some ideological agenda or push formal boundaries, but rather to create a practice that's lean, fiexible, pragmatic, and committed to built work...These days everyone is talking about the fiuidity and smoothness of computer-aided design forms. But SHoP is trying, with the help of very impressive technology, to create a fiuent practice rather than fiuid buildings. The firm has figured out a way to use software to help it... absorb new information instantaneously--everything from what kinds of materials a particular client can afford to the setbacks required by zoning regulations."

Thanks to Abhijeet Chavan

FULL STORY: SHoP Talk

Tuesday, May 1, 2001 in MetropolisMag.com

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