It's an idea being used in Idaho and other areas with heavy energy use at peak times like midday air conditioning: energy companies are paying people to power down during max loads.
Kate Galbraith writes, "Water heaters can also be set up to reduce strain on the power system. Dan Tepfer, who works on 'demand response' issues for the Kandiyohi Power Cooperative, a small utility in central Minnesota, said that customers are paid $12.50 a month to take part in a program that allows the water heaters to use electricity only at night - between 11 p.m. and 7 a.m. During those hours, the utility has plenty of spare electric capacity - unlike the daytime, when people run their computers and dishwashers and other gadgets."
FULL STORY: Managing Peak Demand With Water Heaters

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

National Parks Layoffs Will Cause Communities to Lose Billions
Thousands of essential park workers were laid off this week, just before the busy spring break season.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50
A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

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Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
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Learn the tools for implementing Universal Design in planning regulations.
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