The Auto Industry's Smear Campaign on Cycling

An article posted on DC Streets Blog claims to explain the relationship between ad dollars from the automotive industry and the media's "bike backlash."

1 minute read

April 4, 2011, 2:00 PM PDT

By Victor Negrete

According to the authors, there is a glaring disconnect between polls that show most residents in favor of bike lanes and media coverage that claims widespread opposition to bike projects. The cause for the disconnect, claim Catherine Lutz and Anne Fernandez, is the press' reliance on advertising dollars from the auto industry.

From DC Streets Blog:

"In 2010 alone, the automotive sector spent $13 billion on advertising, more than any other industry including telecom, and accounting for one out of every ten dollars doled out by advertisers in the U.S."

FULL STORY: How Ad Dollars Help Explain the Media’s Bike Backlash

Monday, April 4, 2011 in DC Streets Blog

Government / Politics Infrastructure Transportation Urban Development North America Bike Transit; Advertising; Media; Auto Industry View More

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