Cities Selling Out to Maintain Public Services

As Baltimore wrestles with the difficult decision between closing fire stations or selling adspace on fire trucks, Michael Cooper reports on an approach more and more cities are taking to curb budget shortfalls.

1 minute read

June 26, 2012, 2:00 PM PDT

By jerinbrent


Corporate advertising and naming rights are common on buses and sports arenas. But what about naming rights for transit stations? Or ad space on fire hydrants? Many cities, in the face of financial constraints, are looking for creative ways to fund basic public amenities such as police and fire services. Baltimore's City Council recently passed legislation urging officials to pursure advertisment opportunities for fire trucks in an effort to keep 3 doomed fire stations open.

William Welch, City Councilor and author of the legislation says, "...we can't tax people out of existence. We're trying, our mayor's trying, to bring 10,000 more people back to Baltimore city. And if you have an increasing fee or tax structure, you're not going to be able to do that. So you have to create alternatives."

The trend in city sell-outs isn't popular with everyone, however. Elizabeth Ben-Ishai, is the campaign coordinator for the Public Citizen's Commercial Alert project, an organization that works to stem commertialization. As she points out, "We are bombarded by ads everywhere we go, and these are public spaces meant to be reflective of the values of our society, co-opted by the private sector,"

Thanks to Jessica Brent

Sunday, June 24, 2012 in New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog