Houston: America's Coolest City?

Topping a new list of America's coolest cities is Portland? New York? Austin? Nope, it's Houston.

1 minute read

July 30, 2012, 9:00 AM PDT

By Jonathan Nettler @nettsj


I guess unusual results can be expected when Forbes is responsible for deciding what's hip. So what does Houston have going for it that would put it at the top of Forbes' list of "America's Coolest Cities To Live"?

Jobs.

Jobs are cool (especially to those recent college grads who've had to move back home without one), and Houston has them in droves, which is attracting an influx of young professionals. And these young professionals are, in turn, driving a transformation of Houston's formerly "dreary corporate cityscape," writes Morgan Brennan.

But don't just take Forbes' word for it, they've actually quantified what cool is based on seven evenly-weighted data points covering entertainment options, recreational opportunities, restaurants and bars per capita, cultural diversity, median age, migration, and unemployment.

This may be news to planning geeks, but apparently zoning isn't cool. Along with stylish housing developments arriving downtown and art galleries opening in warehouses, Houston's "multicultural, zoning-free mashup of a streetscape" is a crucial ingredient in the city's recipe for cool, according to Brennan.     

Don't be too bummed New York, at least you made the top ten.

Thursday, July 26, 2012 in Forbes

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog