Should We Pay People Not to Drive?

Build more lanes, improve operations, let cars do the driving: Are these the best ways to reduce traffic congestion? Richard Mudge thinks a more effective route may be to offer financial incentives to keep people off the roads.

1 minute read

September 23, 2013, 5:00 AM PDT

By Jonathan Nettler @nettsj


"What if, instead of making everyone pay more, we paid a small number of people NOT to travel during peak periods?" asks Mudge. "These folks would be quite happy. Regular commuters would be pleased as well since overall traffic congestion would shrink, although probably not eliminated."

"But this is a crazy idea! Who ever heard of paying someone NOT to do something? The U.S. farm program pays subsidies to farmers not to grow crops in environmentally sensitive areas and makes payments to farmers based on what they have grown historically, even though they may no longer grow that crop. Of more relevance, several transportation programs exist that do pay people not to travel at peak periods or not to use a single occupancy car."

Mudge goes on to examine four places where such programs have been implemented.

Sunday, September 22, 2013 in Eno Brief Newsletter

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog