Mapping America's Many Moods

Are you exceedingly agreeable or exceptionally conscientious? If so, there's a good chance you live in Utah or South Carolina. At least that's according to the findings of a 13-year study into American attitudes conducted by a team of researchers.

1 minute read

October 23, 2013, 1:00 PM PDT

By Jonathan Nettler @nettsj


In a study published in the Journal of Personality and Social Psychology, a multinational team of researchers led by psychologist Jason Rentfrow of the University of Cambridge analyzed the results of 1.6 million survey responses gathered over 13 years to "[map] the American mood, with state-by-state ratings of personality and temperament."

"When the returns were tallied, the country broke down into three macro regions: New England and the Mid-Atlantic states, which the researchers termed 'temperamental and uninhibited'; the South and Midwest, which were labeled 'friendly and conventional'; and the West Coast, Rocky Mountains and Sun Belt, described as 'relaxed and creative,'" report Jeffrey Kluger and Chris Wilson. "There is no shortage of historical and geographical explanations for why the regions break down the way they do, but migration is the biggest piece of the puzzle."

Included in the article is a 10-question survey designed to determine which state most closely matches your personality. Apparently this author belongs in New Mexico.

Tuesday, October 22, 2013 in Time

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog