Will Apple's Silicon Valley HQ Appeal to Young Techies?

As young tech talent increasingly calls San Francisco home, some wonder whether investing in large, opulent headquarters in suburban Cupertino is a risky decision for even the most successful tech companies.

1 minute read

December 29, 2013, 1:00 PM PST

By Alek Miller


"Increasingly, young tech talent wants to live and work in cities. As a result, the hottest tech companies, from Google to Twitter to Uber, are setting up shop in San Francisco, a long drive north of Silicon Valley, the traditional stronghold of the computer game. In the cutthroat world of tech recruiting, catering to the demands of the talent is everything, and even Apple isn’t immune to the first rule of real estate: location, location, location," writes Marcus Wohlsen in Wired

Because young, educated people are choosing to live in cities, Cupertino may be losing its edge. Wohlsen notes that between corporate headquarters, many stretches of the city reflect development patterns of Phoenix, rather than those of a dense, vibrant city. In San Francisco, tech companies are situating their offices where employees prefer to live, and where they can collaborate with their counterparts. Many companies are finding that the advantages of recruitment and retention amplify the benefits of being able to rub shoulders with other innovative tech companies. These elements alone are easily making suburban headquarters surrounded by parking lots look even less attractive. 

In the end, Apple's closed-loop spaceship headquarters will realize another of Steve Jobs' dreams, but some wonder if it is an idea whose time has come... and gone. 

Friday, December 20, 2013 in Wired

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

July 2, 2025 - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog