New Haven recently launched a campaign called RE: New Haven in the hopes of increasing the city’s homeownership rate. Will the incentive-backed, multimedia approach work in increasing residents' stake in the community?
Bill Bradley reports on the recent multimedia barrage from RE: New Haven—the marketing arm of a campaign designed to raise the city's homeownership rate from its current tendency to hover between 32 and 34 percent.
"They’ve plastered billboards along I-91 and I-95 and put ads on Metro North trains. The housing incentives have existed for years, but this new full-court press aims to get more people to move to New Haven and retain the residents who are already there. They’ve swapped out the city’s dusty old website with little resources for a flashy new web portal," writes Bradley.
As for why the city is going to such great lengths to attract homeowners: "It’s a program with its sights set on social equity. They want lower- and middle-income families to have a stake in the community."
The marketing campaign follows a largely ineffectual group of financial incentives, including forgivable home loans, forgivable loans for renovations, and in-state college tuition for local high school graduates—check out the article for more details.
FULL STORY: Can a Glossy Website Convince People to Buy New Haven Homes?
Half of Altadena’s Black Homes Lost or Damaged in Eaton Fire
The community has higher Black homeownership rates than most of Los Angeles, but now faces an uncertain future as residents struggle to rebuild.
New Haven Reaches for Reinvention Amidst Failures of Urban Renewal
Seeking recovery from decades of failed urban renewal projects, New Haven rings in the new year by continuing a series of small-scale urban planning initiatives to reinvent its municipal spaces.
Mobile Home Prices Rising Sharply
Manufactured housing offers an affordable housing option for many Americans, but mobile homes — and land rents — are going up in cost.
Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.
National Parks Layoffs Will Cause Communities to Lose Billions
Thousands of essential park workers were laid off this week, just before the busy spring break season.
Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50
A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.
Test News Post 1
This is a summary
Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.
Test News Headline 46
Test for the image on the front page.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
EMC Planning Group, Inc.
Planetizen
Planetizen
Mpact (formerly Rail~Volution)
Great Falls Development Authority, Inc.
HUDs Office of Policy Development and Research
NYU Wagner Graduate School of Public Service