Malls Half-Baked: In Search Of Alternative Realities

The apocalyptic decree that 50% of America's 1,500 malls would go dark by the new millennium resulted in few fatalities. Ironically, in fact, the doom gave way to a boom...

1 minute read

August 7, 2002, 10:00 AM PDT

By Chris Steins @planetizen

Extremist predictions of doom are understandable considering that the average mall experience is nothing short of a personality bypass...But developers aim to correct this by following the oracle's advice appearing at the entrance to Apollo's Temple at Delphi: "Know Thyself -- Nothing in Excess." Being billed as the "re-malling" of America, the current cycle is heavily experimenting with new prototypes to rescue this once venerable suburban icon from shopping obscurity...[But] ... evolutionary trends reveal that the mall model is not dead, it's just half-baked...

Thanks to REIS, Inc.

FULL STORY: Malls Half-Baked: In Search of Alternative Realities and Capital

Tuesday, August 6, 2002 in REIS

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