Colosseum Branding

Where do you draw the line when it comes to corporate sponsorship and naming of Colosseums.

1 minute read

August 12, 2002, 12:00 PM PDT

"Money earned from such crass branding of public arenas helps pay for their upkeep. The aging Candlestick needs some $30 million in repairs. But San Francisco achieved a reasonable compromise. The 49ers, who made the deal with 3Com, can still earn money through advertising rights inside the park. San Francisco has drawn a line where one has long been needed. Other cities should also preserve the heritage and good names of public sports complexes."

Thanks to Laura Kranz

FULL STORY: Branding Our Colosseums

Sunday, August 11, 2002 in The Christian Science Monitor

Government / Politics California

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