Placemeter Provides New Ways to Measure Traffic

Tanya Snyder reports: "A new digital tool called Placemeter aims to measure streets at a much more fine-grained level, analyzing a variety of different aspects of movement in an urban environment."

"Placemeter’s software extracts information from video of streets — it can measure the movement of vehicles, bicyclists, and pedestrians and then tell you about things like the incidence of speeding or the foot traffic for a specific storefront. Cities are finding lots of interesting ways to use it — but it’s not just for bureaucrats. The people behind Placemeter think it will be very useful for advocates too."

The article includes an interview with Alexandre Winter and Florent Peyre, founders of Placemeter, who explain the method of the new tool and its many possible applications. For additional introduction to Placemeter, there's the video found below.

Placemeter Algorithms Output from Placemeter on Vimeo.