This is cool: a Brazilian publisher created pocket books that double as transit tickets—and gave away 10,000 of them, each loaded with ten free transit rides.
Ticket Books "are exactly what they sound like," according to an article by Josh Jones: "books that work as subway tickets."
Brazilian publisher L&PM gave away 10,000 books for free at subway stations across São Paulo, each with ten free trips already loaded, on the occasion of World Book Day in April 2015.
"Riders could then recharge them and use the books again or pass them on to others to encourage more reading, an important public service given that Brazilians only read two books per year on average," according to Jones.
"With subway map-inspired covers designed by firm Agência Africa, the books include The Great Gatsby, The Art of War, Hamlet, Murder Alley by Agatha Christie, Hundred Love Sonnets by Pablo Neruda, and more (including comic collections from Charles Schulz and Garfield’s Jim Davis)." See more on the Ticket Books in the video below.
Ticket Books from Agência Africa on Vimeo.
FULL STORY: Brazil Gives Out Books That Double as Subway Tickets, Promoting Literacy & Mass Transit at Once
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