Nike to Sponsor Portland's Bikeshare System

Portland's forthcoming bikeshare system, now dubbed Biketown, will be expanded from its original scale as a result of the support of the corporate giant.

1 minute read

January 8, 2016, 8:00 AM PST

By James Brasuell @CasualBrasuell


Elliot Nijus reports: "Nike has signed on to sponsor Portland's forthcoming bike-rental program, which it's calling Biketown."

"The company will pay $10 million over five years in exchange for the right to put its Swoosh logo and signature orange color on the bicycles that will crisscross the central city when bike-share launches in July, as well as kiosks, racks and promotional materials," adds Nijus.

The corporate sponsorship will allow the Portland bikeshare program to expand from 600 bicycles to 1,000 bicycles. New territory, yet to be determined, is also among the benefits of the arrangement.

The article includes more about Nike's motivation for sponsoring the bikeshare in the city, as well as details of the original deal for bikeshare approved by the Portland City Council in September

Thursday, January 7, 2016 in The Oregonian

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

3 hours ago - Mother Jones

Close-up of park ranger in green jacket and khaki hat looking out at Bryce Canyon National Park red rock formations.

National Parks Layoffs Will Cause Communities to Lose Billions

Thousands of essential park workers were laid off this week, just before the busy spring break season.

February 18, 2025 - National Parks Traveler

Paved walking path next to canal in The Woodlands, Texas with office buildings in background.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50

A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

February 19, 2025 - Greg Flisram

Screenshot of shade map of Buffalo, New York with legend.

Test News Post 1

This is a summary

0 seconds ago - 2TheAdvocate.com

Red 1972 Ford Pinto with black racing stripes on display with man sitting in driver's seat.

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto

The Tesla Cybertruck was recalled seven times last year.

18 minutes ago - Mother Jones

test alt text

Test News Headline 46

Test for the image on the front page.

March 5 - Cleantech blog