The Business Case For Green Development

Architect and businessman William McDonough is proving that a green business is a profitable business.

1 minute read

October 23, 2002, 5:00 AM PDT

"McDonough, who runs his eponymous architectural firm with a staff of 40 out of Charlottesville, Va., believes the traditional environmental movement has it wrong... In his vision natural light and air replace air conditioning, and safe ingredients replace toxic chemicals in our clothes, homes, offices, and factories. 'The argument in commerce about growth vs. no growth is a stupid argument,' he says. 'Of course you have to grow; nature wants you to grow, and businesses want to grow.'"

Thanks to Chris Steins

FULL STORY: Mr. Natural: William McDonough

Monday, October 28, 2002 in Fortune

Environment United States

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.