Is anybody buying?
"Sacramento Regional Transit is searching hard these days for ways to shore up its shaky finances and has come up with an idea," reports Tony Bizjak. "The agency wants to sell naming rights to light-rail stations."
The questions then become who'd pay for the naming rights, and how much would they pay for the naming rights?
As Bizjak notes, selling station naming rights is not unprecedented in the annals of transit history: "The Minnesota Vikings reportedly paid $300,000 to put their stadium name on a nearby light-rail station. UC San Diego signed a deal worth millions for naming rights to several stations and a rail line."
The news about Sacramento's naming rights plans comes as the first in a transportation-related series of news briefs.
FULL STORY: Sacramento light rail agency wants to make station ‘naming rights’ deals
Obsolete Bus-Stop Sign or Treasured Memorabilia?
Sacramento Regional Transit is overhauling its bus system in September, so they old signs for stops will have to go. Instead of scrapping the old signs, the agency is giving them away for collectors' items.
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Sacramento Debuts On-Demand Transit Service
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National Parks Layoffs Will Cause Communities to Lose Billions
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Delivering for America Plan Will Downgrade Mail Service in at Least 49.5 Percent of Zip Codes
Republican and Democrat lawmakers criticize the plan for its disproportionate negative impact on rural communities.
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Balancing Bombs and Butterflies: How the National Guard Protects a Rare Species
The National Guard at Fort Indiantown Gap uses GIS technology and land management strategies to balance military training with conservation efforts, ensuring the survival of the rare eastern regal fritillary butterfly.
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