The Bay Area's New Architecture: Billboards

The Bay Area's signature structures are not churches or skyscrapers, but massive billboards.

1 minute read

January 15, 2003, 2:00 PM PST

"They're five gigantic billboards -- "spectaculars" in the jargon of the trade -- and they were on national television Sunday whenever there was a blimp's-eye view of the Oakland Coliseum.The outsize sandwich boards are neither the biggest nor the ugliest in the world. It's the fact that they exist at all that makes them loom so large on the cultural landscape. They're a too-vivid reminder that everything is for sale -- and if laws must be changed to cash in, so be it."

Thanks to ArchNewsNow.com

FULL STORY: This space could be yours

Monday, January 13, 2003 in The San Francisco Chronicle

Architecture California

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