Op-Ed: 'Share the Road' PSAs Aren't Enough to End Bike Fatalities

"A review of Orange County Coroner records and published reports found that despite new laws, thousands of dollars spent improving safety and more 'share the road' signs, we averaged a bicycle death by vehicle every month," reports David Whiting.

Whiting's framing of the fatalities comes from a place of compassion—focusing on the personal tragedies of each of these fatalities—but also from a desire to see the nascent awareness campaigns and traffic safety laws like California's three-foot passing laws taken even further to help save more lives.

The fact remains that despite these efforts, it's getting less safe to ride bikes on streets in many parts of the country, and in the country over all.