Milwaukee Streetcar Gets Corporate Sponsorship—Riders Get Free Rides for a Year

Milwaukee's new streetcar line is expected to open in 2018, and riders won't have to pay for a ride for another year, thanks to a lucrative sponsorship deal.

1 minute read

October 7, 2017, 9:00 AM PDT

By James Brasuell @CasualBrasuell

The city of Milwaukee announced a new partnership with the Potawatomi Hotel & Casino that will rake in $10 million for the city's forthcoming streetcar system over 12 years, including enough funding to cover the costs of a year's worth of rides for users of the system.

In exchange for the sponsorship, the system will be called "The Hop, presented by Potawatomi Hotel & Casino."

"The name 'The Hop' was developed as part of a branding process conducted in 2016 with the help of a community input panel," according to a press release by the city of Milwaukee. "The Phase 1 line is expected to begin service in fall 2018 and the Lakefront Line will follow in coordination with the construction of The Couture development."

FULL STORY: City and Potawatomi strike 12-year, $10 million streetcar presenting sponsorship agreement, includes free rides for the first 12

Friday, October 6, 2017 in Urban Milwaukee

Transportation Wisconsin Milwaukee Streetcars The Hop Potawatomi Hotel & Casino View More

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.