An innovative experiment in "environmental calorie labeling" is based on the idea that well-placed information on the benefits of specific physical activities will prompt people to choose healthier options.
"A new U.K. project hopes we can get people to think differently about stairs by mapping and rating the world's stairwells for their calorie-burning potential," reports Ben Schiller. "StepJockey wants to create a giant informal fitness network. Call it the universal StairMaster."
The website lets users calculate the calorie-burning benefits of specific staircases, and provides the information in a graphically-pleasing poster that's ready for print.
"In behavioral economics, StepJockey's signs are known as "nudges"--discrete informational interventions that appear at moments of maximum potential impact (in this case, when people are waiting for the elevator). And tests show the approach could be quite effective. StepJockey, which is funded by the British government, installed signs in three big office buildings in London, and found that stair-use increased 29% after 250,000 journeys."
FULL STORY: These Signs Let You Know Just How Good For You Taking The Stairs Is

Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

National Parks Layoffs Will Cause Communities to Lose Billions
Thousands of essential park workers were laid off this week, just before the busy spring break season.

Retro-silient?: America’s First “Eco-burb,” The Woodlands Turns 50
A master-planned community north of Houston offers lessons on green infrastructure and resilient design, but falls short of its founder’s lofty affordability and walkability goals.

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Analysis: Cybertruck Fatality Rate Far Exceeds That of Ford Pinto
The Tesla Cybertruck was recalled seven times last year.

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