Boston's Bikeshare System Gets a New Partner, Rebranding

Blue Cross will pay $18 million for a six-year sponsorship of the Boston-area bikeshare system formerly known as Hubway.

1 minute read

March 21, 2018, 8:00 AM PDT

By James Brasuell @CasualBrasuell

Felix Mizioznikov / Shutterstock

"Hubway, the popular bike-sharing system in the Boston area, is changing its name as part of a deal with the state's largest health insurer," reports David L. Harris.

"Blue Cross Blue Shield of Massachusetts said…the bike-sharing system will have a new name and launch a major expansion as part of the new partnership, which includes the Metropolitan Area Planning Council, New York-based bike-share operator Motivate International Inc., and the cities of Boston, Cambridge, Brookline and Somerville," adds Harris.

The new name of the bikeshare: Blue Bikes.

FULL STORY: Hubway bike-sharing system has a new name, thanks to Blue Cross deal

Wednesday, March 7, 2018 in Boston Business Journal

Transportation Massachusetts Boston Bikeshare Blue Bikes Motivate Hubway Cambridge Brookline Somerville Metropolitan Area Planning Council View More

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